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~isPartOf:"Journal of Indian business research"
~subject:"Mobile marketing"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Forschungsbericht"
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Mobile marketing
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Mobilkommunikation
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Consumer behaviour
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India
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Indien
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Internet marketing
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Konsumentenverhalten
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Mobile Business
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Mobile Marketing
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Online-Marketing
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Hemchand, Shravan
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Journal of Indian business research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
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Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business education & accreditation : BEA
1
Electronic commerce research
1
European journal of marketing : EJM
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Antecedents of mobile advertising value : a precedence analysis using the hybrid RIDIT-GRA approach
Sharma, Anshuman
;
Pathak, Vivek Kumar
;
Siddiqui, …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 108-124
Persistent link: https://www.econbiz.de/10013288090
Saved in:
2
Adoption of sensor based communication for mobile marketing in India
Abhishek
;
Hemchand, Shravan
- In:
Journal of Indian business research
8
(
2016
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10011659848
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