Adoption of sensor based communication for mobile marketing in India
Year of publication: |
2016
|
---|---|
Authors: | Abhishek ; Hemchand, Shravan |
Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 8.2016, 1, p. 65-76
|
Subject: | Bluetooth low energy (BLE) | Near field communication (NFC) | Mobile marketing | Sensor based communication | Mobilkommunikation | Mobile communications | Indien | India | Kommunikation | Communication | Mobile Marketing | Marketingmanagement | Marketing management | Funktechnik | Radio engineering | Mobile Business | Mobile business | Online-Marketing | Internet marketing |
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