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~isPartOf:"Journal of Indian business research"
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Journal of Indian business research
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Exploring the rise of fandom in contemporary consumer culture
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International journal of contemporary hospitality management
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Customer dependence and customer loyalty in traditional and modern format stores
Mishra, Hari Govind
;
Sinha, P. K.
;
Koul, Surabhi
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10011761490
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2
An exploration of online brand community (OBC) engagement and customer's intention to purchase
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Journal of Indian business research
8
(
2016
)
4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10011718997
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