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~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~person:"Kang, Juhee"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Brand loyalty
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Attachment
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Beziehungsmarketing
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Brand image
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Brand management
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Confidence
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Consumer behaviour
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Hotel industry
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Hotellerie
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Markenartikel
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Kang, Juhee
Kwak, Hyokjin
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Norzuwana Sumarjan
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Ab Hamid, Siti Ngayesah
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Journal of Islamic marketing
Journal of hospitality marketing & management
Journal of marketing
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
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Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
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An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee
;
Manthiou, Aikaterini
;
Norzuwana Sumarjan
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
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