Damay, Coralie; Guichard, Nathalie; Clauzel, Amélie - In: Journal of Product & Brand Management 20 (2011) 7, pp. 514-525
Purpose – This paper seeks to examine how young consumers attribute and select product prices according to their presentation (i.e. format and ending). Design/methodology/approach – A questionnaire, administered to a sample of children between six and 12 years of age, reveals that children's...