Dabija, Dan Cristian; Bejan, Brândușa Mariana; … - In: Journal of Risk and Financial Management 13 (2020) 7, pp. 1-21
In order to highlight the extent to which young consumers, or members of Generation Z, are familiar with the sustainability principles implemented by retailers operating in emerging markets, the authors conducted a qualitative empirical research study with the help of a semi-structured in-depth...