A qualitative approach to the sustainable orientation of Generation Z in retail: The case of Romania
Year of publication: |
2020
|
---|---|
Authors: | Dabija, Dan Cristian ; Bejan, Brândușa Mariana ; Pușcaș, Claudiu |
Published in: |
Journal of Risk and Financial Management. - Basel : MDPI, ISSN 1911-8074. - Vol. 13.2020, 7, p. 1-21
|
Publisher: |
Basel : MDPI |
Subject: | Baby Bloomers | consumer perception | emerging market | Generation Z/Zers | generational theory | iGeneration | retail | sustainable development |
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