Beirão, Gabriela; Patrício, Lia; Fisk, Raymond P. - In: Journal of Service Management 28 (2017) 2, pp. 227-249
Purpose The purpose of this paper is to understand value cocreation in service ecosystems from a multilevel perspective …, uncovering value cocreation factors and outcomes at the micro, meso, and macro levels. Design/methodology/approach A Grounded … of value cocreation in service ecosystems from a multilevel perspective. First, value cocreation factors are identified …