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~isPartOf:"Journal of advertising"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Corporate brands"
~subject:"Corporate social responsibility"
~subject:"Firm performance"
~subject:"Markenwert"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Corporate brands
Corporate social responsibility
Firm performance
Markenwert
Brand equity
5
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Beziehungsmarketing
2
Brand management
2
Business ethics
2
Common method variance
2
Corporate reputation
2
Customer perceived ethicality
2
Firmenimage
2
Generalizability theory
2
Markenführung
2
Relationship marketing
2
Unternehmensethik
2
CSRD corporate social responsibility disclosure
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer perceived ethicality (CPE)
1
Corporate Social Responsibility
1
Corporate disclosure
1
Corporate services brand
1
Dienstleistungsqualität
1
Ethics
1
Ethik
1
Financial performance
1
Market share
1
Nachhaltigkeitsbericht
1
Necro-advertising
1
Pakistan
1
Pharmaceutical industry
1
Pharmaindustrie
1
ROA
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ROE
1
Service quality
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Bayar, Omer
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Iglesias, Oriol
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Kanwal, Lubna
1
Malik, Muhammad Shoukat
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Markovic, Stefan
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Sierra, Vicenta
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Singh, Jatinder Jit
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Journal of advertising
Journal of business ethics : JOBE
Journal of business research : JBR
10
Marketing intelligence & planning
6
The journal of brand management : an international journal
4
The journal of product & brand management
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Administrative Sciences : open access journal
2
Cogent business & management
2
Economic research
2
IIMB management review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
California management review
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Contemporary economics
1
DLSU business & economics review
1
European journal of management and business economics : EJM&BE
1
European research studies
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Global business review
1
Industrial and corporate change
1
International entrepreneurship and management journal
1
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
International journal of nonprofit & voluntary sector marketing
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
International journal of sustainable economy : IJSE
1
International journal of the economics of business
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ECONIS (ZBW)
3
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1
Olympic sponsorships and brand value : an empirical analysis
Yazdanparast, Atefeh
;
Bayar, Omer
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10012584572
Saved in:
2
Impact of corporate social responsibility disclosure on financial performance : case study of listed pharmaceutical firms of Pakistan
Malik, Muhammad Shoukat
;
Kanwal, Lubna
- In:
Journal of business ethics : JOBE
150
(
2018
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011877531
Saved in:
3
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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