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~isPartOf:"Journal of advertising"
~isPartOf:"Journal of business ethics : JOBE"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Brand equity
5
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3
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3
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2
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2
Business ethics
2
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Necro-advertising
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Journal of advertising
Journal of business ethics : JOBE
Journal of business research : JBR
50
The journal of brand management : an international journal
28
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
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15
International journal of hospitality management
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Cogent business & management
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10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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Global business review
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : innovations in planning and applied research
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Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of sports marketing & sponsorship
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Journal of marketing for higher education
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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AMS review : official publication of the Academy of Marketing Science
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Administrative Sciences : open access journal
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European research studies
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International journal of sport management and marketing : IJSMM
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Journal of Asian finance, economics and business : JAFEB
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Journal of advertising research
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ECONIS (ZBW)
5
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1
Olympic sponsorships and brand value : an empirical analysis
Yazdanparast, Atefeh
;
Bayar, Omer
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10012584572
Saved in:
2
An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
Saved in:
3
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
4
Impact of corporate social responsibility disclosure on financial performance : case study of listed pharmaceutical firms of Pakistan
Malik, Muhammad Shoukat
;
Kanwal, Lubna
- In:
Journal of business ethics : JOBE
150
(
2018
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011877531
Saved in:
5
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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