//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
~language:"eng"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Advertising
5
Werbung
5
Consumer behaviour
3
Brand management
2
Markenführung
2
Social Web
2
Social web
2
Art infusion
1
Arts
1
Authenticity
1
Brand image
1
Consumers
1
Corporate culture
1
Cultural congruence
1
Cultural meanings of brands
1
Cultural sector
1
Culture
1
Culture-of-origins
1
Emotional branding
1
Emotionale Werbung
1
Frauen
1
Influencer
1
Internet marketing
1
Internet usage
1
Internetnutzung
1
Kultur
1
Kultursektor
1
Kunst
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Marketing
1
Nachhaltigkeit
1
Nahrungsmittelersatzstoff
1
Online-Marketing
1
Personalisierung
1
Personalization
1
Sustainability
1
Unternehmenskultur
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
Author
All
Septianto, Felix
Eisend, Martin
5
Chen, Huan
2
Choi, Yung Kyun
2
Clithero, John A.
2
Hadi, Rhonda
2
Hamby, Anne
2
Isaac, Mathew S.
2
Jain, Shailendra Pratap
2
Jones, Niusha
2
Karmarkar, Uma R.
2
Lee, Mi Hyun
2
Leung, Eugina
2
Lou, Chen
2
Mathmann, Frank
2
Melumad, Shiri
2
Nave, Gideon
2
Park, Eric S.
2
Plassmann, Hilke
2
Puntoni, Stefano
2
Rößner, Anna
2
Seo, Yuri
2
Shrum, L. J.
2
Sinha, Jayati
2
Srivastava, Jaideep
2
Youn, Nara
2
Abell, Annika
1
Agarwala, Ridhi
1
Aguirre-Rodriguez, Alexandra
1
Allard, Thomas
1
Alvarez, Cecilia M. O.
1
Amir, On
1
Appel, Gil
1
Arango, Luis
1
Araujo, Theo
1
Bakalash, Tomer
1
Balakrishnan, Maya
1
Banker, Sachin
1
Barasz, Kate
1
Barnwell, R. Wixel
1
more ...
less ...
Published in...
All
Journal of advertising
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
Journal of retailing and consumer services
17
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->