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~isPartOf:"Journal of advertising"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand image"
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Search: subject_exact:"Celebrity endorsement"
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Brand image
Celebrity endorsement
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Journal of advertising
Journal of marketing management : MM
Journal of business research : JBR
13
Psychology & marketing
8
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The journal of brand management : an international journal
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International journal of advertising : the review of marketing communications
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : JPM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Organizations and markets in emerging economies
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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Celebrity, convergence and transformation
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International journal of internet marketing and advertising : IJIMA
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Inventi impact: retailing & consumer services
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Journal of Islamic marketing
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice : JMTP
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Pakistan journal of commerce and social sciences
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Asia-Pacific journal of management research and innovation
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1
Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw
;
Labrecque, Lauren I.
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
Saved in:
2
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
3
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
4
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.
;
Cocker, Hayley L.
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
Saved in:
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