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~isPartOf:"Journal of advertising"
~isPartOf:"Kölner Beiträge zur Medienwirtschaft"
~person:"Koslow, Scott"
~subject:"Werbewirtschaft"
~subject:"World"
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Journal of advertising
Kölner Beiträge zur Medienwirtschaft
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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ECONIS (ZBW)
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Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
2
When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott
;
Sameti, Ardalan
;
Noort, Guda van
;
Smit, …
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
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