Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Year of publication: |
2023
|
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Authors: | Bilby, Julie ; Koslow, Scott ; Sasser, Sheila L. |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 52.2023, 1, p. 57-74
|
Subject: | Werbewirtschaft | Advertising industry | Kreativität | Creativity |
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