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~isPartOf:"Journal of advertising"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Fader, Peter"
~subject:"multi-armed bandit"
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Journal of advertising
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
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