Customer acquisition via display advertising using multi-armed bandit experiments
Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader
| Year of publication: |
July-August 2017
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|---|---|
| Authors: | Schwartz, Eric M. ; Bradlow, Eric T. ; Fader, Peter |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 4, p. 500-522
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| Subject: | multi-armed bandit | online advertising | field experiments | A/B testing | adaptive experiments | sequential decision making | explore-exploit | earning-and-learning | reinforcement learning | hierarchical models | machine learning | Online-Marketing | Internet marketing | Experiment | Werbewirkung | Advertising effects | Lernprozess | Learning process | Mehrebenenanalyse | Multi-level analysis | Spieltheorie | Game theory | Kundengewinnung | Customer acquisition | Wahrscheinlichkeitsrechnung | Probability theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2016.1023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744812