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~isPartOf:"Journal of advertising"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Fader, Peter"
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Journal of advertising
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Ross School of Business working paper series
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
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2
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
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