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~isPartOf:"Journal of advertising"
~isPartOf:"The journal of product & brand management"
~subject:"Firm performance"
~subject:"Markenwert"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Olympic sponsorships and brand value : an empirical analysis
Yazdanparast, Atefeh
;
Bayar, Omer
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10012584572
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2
A cross-product category CBBE study : item response theory perspective
Wang, Luming
;
Finn, Adam
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 200-206
Persistent link: https://www.econbiz.de/10010393864
Saved in:
3
Using financial analysis to assess brand equity
Isberg, Steven C.
;
Pitta, Dennis
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
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