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~isPartOf:"Journal of advertising"
~language:"eng"
~person:"Bernritter, Stefan F."
~person:"Chuenterawong, Ploypin"
~person:"Septianto, Felix"
~person:"Sinha, Jayati"
~type_genre:"Article in journal"
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Advertising
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbung
6
Brand management
2
Consumers
2
Markenführung
2
Social Web
2
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English
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Bernritter, Stefan F.
Chuenterawong, Ploypin
Septianto, Felix
Sinha, Jayati
Eisend, Martin
11
Rodgers, Shelly
9
Hudders, Liselot
7
Huh, Jisu
7
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5
Lou, Chen
5
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5
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4
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3
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3
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Kwak, Hyokjin
3
Lee, Wei-Na
3
Malthouse, Edward C.
3
Matthes, Jörg
3
Nelson, Michelle R.
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Noort, Guda van
3
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3
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Ryoo, Yuhosua
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3
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3
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2
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2
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2
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Journal of advertising
Journal of retailing and consumer services
19
Journal of business research : JBR
16
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
European journal of marketing
6
Asia Pacific journal of marketing and logistics
5
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Marketing letters : a journal of research in marketing
4
Australasian marketing journal
3
International journal of advertising : the review of marketing communications
3
Journal of business ethics : JBE
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Australian journal of management
1
Business ethics, the environment & responsibility
1
European journal of marketing : EJM
1
International journal of market research
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
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ECONIS (ZBW)
11
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1
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10
of
11
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articles prioritized
date (newest first)
date (oldest first)
1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
3
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
4
What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix
;
Paramita, Widya
;
Ye, Sheng
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Saved in:
5
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
6
Mobile technology and advertising : moving the research agenda forward
Bernritter, Stefan F.
;
Okazaki, Shintaro
;
West, Douglas C.
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 407-410
Persistent link: https://www.econbiz.de/10013362331
Saved in:
7
David and Goliath : when and why micro-influencers are more persuasive than mega-influencers
Park, Jiwoon
;
Lee, Ji Min
;
Xiong, Vikki Yiqi
; …
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 584-602
Persistent link: https://www.econbiz.de/10012802331
Saved in:
8
"Don't worry, we are here for you" : brands as external source of control during the COVID-19 pandemic
Verlegh, Peeter
;
Bernritter, Stefan F.
;
Gruber, Verena
; …
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 262-270
Persistent link: https://www.econbiz.de/10012607896
Saved in:
9
Speaking up on Black Lives Matter : a comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messages
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Pugdeethosapol, …
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012802328
Saved in:
10
Healthy (in)congruence : when Hispanic identity and self-framed messages increase healthier choices
Garcia-Collart, Tessa
;
Serin, Nuket
;
Sinha, Jayati
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10012201586
Saved in:
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