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~isPartOf:"Journal of advertising"
~language:"eng"
~person:"Campbell, Colin L."
~person:"Septianto, Felix"
~subject:"Frauen"
~subject:"Konsumentenverhalten"
~subject:"Manipulated advertising"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Frauen
Konsumentenverhalten
Manipulated advertising
Markenführung
Advertising
8
Werbung
8
Consumer behaviour
3
Influencer
2
Social Web
2
Social web
2
Advertising effects
1
Artificial intelligence
1
Brand management
1
Consumers
1
Emotional branding
1
Emotionale Werbung
1
Food substitute
1
Internet marketing
1
Internet usage
1
Internetnutzung
1
Künstliche Intelligenz
1
Luxury goods
1
Luxusgüter
1
Manipulation
1
Marketing
1
Nachhaltigkeit
1
Nahrungsmittelersatzstoff
1
Online-Marketing
1
Personalisierung
1
Personalization
1
Sustainability
1
Verbraucher
1
Werbewirkung
1
Women
1
artificial intelligence (AI)
1
deepfakes
1
generative adversarial networks (GANs)
1
machine learning
1
synthetic media
1
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Article in journal
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5
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English
Author
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Campbell, Colin L.
Septianto, Felix
Eisend, Martin
4
Lou, Chen
3
Thomas, Veronica L.
3
Araujo, Theo
2
Chen, Huan
2
Choi, Yung Kyun
2
Dodoo, Naa Amponsah
2
Fowler, Kendra
2
Hamby, Anne
2
Jones, Niusha
2
Kim, Eunjin
2
Kim, Su Jung
2
Lee, Mi Hyun
2
Maslowska, Ewa
2
Mathmann, Frank
2
Rößner, Anna
2
Sands, Sean
2
Seo, Yuri
2
Sinha, Jayati
2
Srivastava, Jaideep
2
Youn, Nara
2
Abell, Annika
1
Agarwala, Ridhi
1
Andreini, Daniela
1
Arango, Luis
1
Bai, Billy
1
Bakalash, Tomer
1
Barnwell, R. Wixel
1
Bernritter, Stefan F.
1
Beuckels, Emma
1
Bi, Sheng
1
Biswas, Dipayan
1
Bock, Dora E.
1
Bujisic, Milos
1
Burgess, Amelie Jay
1
Busser, James A.
1
Cauberghe, Veroline
1
Cha, Meeyoung
1
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Published in...
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Journal of advertising
Journal of retailing and consumer services
20
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Business horizons
4
Journal of advertising research
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
Australasian marketing journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australian journal of management
1
Business ethics, the environment & responsibility
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
5
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1
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5
of
5
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articles prioritized
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date (oldest first)
1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
4
Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Campbell, Colin L.
;
Plangger, Kirk Anton
;
Sands, Sean
; …
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10013362240
Saved in:
5
That's so instagrammable! : understanding how environments generate indirect advertising by cueing consumer-generated content
Campbell, Colin L.
;
Sands, Sean
;
Montecchi, Matteo
; …
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 411-429
Persistent link: https://www.econbiz.de/10013362332
Saved in:
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