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~isPartOf:"Journal of advertising"
~language:"eng"
~person:"You, Ya"
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The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya
;
Joshi, Amit M.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
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