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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Implicit measurement"
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Journal of advertising : official publication of the American Academy of Advertising
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Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
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