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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Kim, Jungkeun"
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Kim, Jungkeun
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
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1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
Hollebeek, Linda D.
;
Sprott, David E.
;
Urbonavicius, Sigitas
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1230-1243
Persistent link: https://www.econbiz.de/10013280085
Saved in:
2
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
3
"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
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