Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
Year of publication: |
2022
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Authors: | Hollebeek, Linda D. ; Sprott, David E. ; Urbonavicius, Sigitas ; Valdimar Sigurdsson ; Clark, Moira K. ; Riisalu, Rein ; Smith, Dale L. G. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 6, p. 1230-1243
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Subject: | Customer engagement | Dark triad of personality traits | Machiavellianism | Narcissism | Psychopathy | Stakeholder engagement | Stakeholder | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Beziehungsmarketing | Relationship marketing |
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