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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of promotion management : JPM"
~person:"Diamond, William D."
~subject:"Werbewirkung"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of promotion management : JPM
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Does ad-context congruity help surfers and information seekers remember ads in cluttered e-magazines?
Zanjani, Shabnam H. A.
;
Diamond, William D.
;
Chan, Kwong
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 67-83
Persistent link: https://www.econbiz.de/10009491969
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