Does ad-context congruity help surfers and information seekers remember ads in cluttered e-magazines?
Year of publication: |
2011
|
---|---|
Authors: | Zanjani, Shabnam H. A. ; Diamond, William D. ; Chan, Kwong |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 4, p. 67-83
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
-
Knoll, Johannes, (2015)
-
Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar, (2015)
-
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi, (2019)
- More ...
-
Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A., (2016)
-
Authenticity in online communications : examining antecedents and consequences
Labrecque, Lauren I., (2012)
-
Debevec, Kathleen, (2012)
- More ...