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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of retailing and consumer services"
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Visual perception
12
Visuelle Wahrnehmung
12
Consumer behaviour
9
Konsumentenverhalten
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Eye tracking
7
Advertising effects
6
Werbewirkung
6
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Otterbring, Tobias
3
Gustafsson, Anders
2
Shams, Poja
2
Wästlund, Erik
2
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1
Behe, Bridget K.
1
Bellman, Steven
1
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Brannon, Daniel C.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of retailing and consumer services
Journal of business research : JBR
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of behavioral decision making
12
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
Psychology & marketing
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HEC Paris research paper series
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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SpringerLink / Bücher
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Behavioral research in accounting
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Foundations and trends in marketing : FTMKT
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Innovatives Markenmanagement
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Journal of agricultural & food industrial organization
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of marketing theory and practice : JMTP
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Journal of nonprofit & public sector marketing
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Journal of vacation marketing
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Mannheimer Beiträge zur Betriebswirtschaftslehre
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Schriftenreihe Handel und Marketing
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Springer eBook Collection
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Tourism on the verge
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Agricultural economics : the journal of the International Association of Agricultural Economists
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American economic journal : a journal of the American Economic Association
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Applied economic perspectives and policy
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Applying business intelligence and innovation to entrepreneurship
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Apps management and e-commerce transactions in real-time
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Artificial intelligence in marketing
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Brand the Future : systematische Markenentwicklung im B2B
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ECONIS (ZBW)
12
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1
Why display motion on packaging? : the effect of implied motion on consumer behavior
Yu, Junwei
;
Droulers, Olivier
;
Lacoste-Badie, Sophie
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209597
Saved in:
2
Ketchup with your fries? : utilizing complementary product displays to transfer attention to a focal product
Radon, Anita
;
Brannon, Daniel C.
;
Reardon, James
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431662
Saved in:
3
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
4
Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation : an eye tracking study
Espigares-Jurado, Francisco
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132231
Saved in:
5
Mirror, mirror, on the menu : visual reminders of overweight stimulate healthier meal choices
Otterbring, Tobias
;
Shams, Poja
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 177-183
Persistent link: https://www.econbiz.de/10011995563
Saved in:
6
Inside-outside : using eye-tracking to investigate search-choice processes in the retail environment
Huddleston, Patricia T.
;
Behe, Bridget K.
;
Driesener, Carl
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 85-93
Persistent link: https://www.econbiz.de/10011883164
Saved in:
7
Eye-tracking customers' visual attention in the wild : dynamic gaze behavior moderates the effect of store familiarity on navigational fluency
Otterbring, Tobias
;
Wästlund, Erik
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 165-170
Persistent link: https://www.econbiz.de/10011434148
Saved in:
8
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
9
Did you get it? : factors influencing subjective comprehension of visual metaphors in advertising
Mohanty, Praggyan Pam
;
Ratneshwar, Srinivasan
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 232-242
Persistent link: https://www.econbiz.de/10011313249
Saved in:
10
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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