Storytelling, the scale of persuasion and retention : a neuromarketing approach
Nicolas Hamelin, Park Thaichon, Christopher Abraham, Nicholas Driver, Joe Lipscombe, Jayarethanam Pillai
| Year of publication: |
2020
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|---|---|
| Authors: | Hamelin, Nicolas ; Thaichon, Park ; Abraham, Christopher ; Driver, Nicholas ; Lipscombe, Joe ; Pillai, Jayarethanam |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-8
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| Subject: | Advertising | Affective | Attitude change | Biometrics data | Cognitive | Eye tracking | Facial expression analysis | Neuromarketing | Retention | Storytelling | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Mitarbeiterbindung | Employee retention | Kognition | Cognition | Werbewirkung | Advertising effects | Werbung | Visuelle Wahrnehmung | Visual perception | Biometrie | Biometrics | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268985