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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The journal of consumer marketing"
~person:"Soboleva, Alena"
~subject:"Marketing"
~subject:"United States"
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Journal of advertising : official publication of the American Academy of Advertising
The journal of consumer marketing
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Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
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