Interactive or reactive? : marketing with Twitter
Suzan Burton; Alena Soboleva
| Year of publication: |
2011
|
|---|---|
| Authors: | Burton, Suzan ; Soboleva, Alena |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 7, p. 491-499
|
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Social Web | Social web | Interaktive Medien | Interactive media | Australien | Australia | USA | United States | 2009-2010 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407512