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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Berthon, Pierre R."
~subject:"Collective action"
~subject:"Customer integration"
~subject:"Werbung"
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Berthon, Pierre R.
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Journal of advertising : official publication of the American Academy of Advertising
AMS review : official publication of the Academy of Marketing Science
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Journal of consumer behaviour : an international research review
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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