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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Esch, Franz-Rudolf"
~person:"Reijmersdal, Eva A. van"
~person:"Russell, Cristel Antonia"
~person:"Wilbur, Kenneth C."
~subject:"Konsumentenpräferenzen"
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Konsumentenpräferenzen
Advertising effects
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Esch, Franz-Rudolf
Reijmersdal, Eva A. van
Russell, Cristel Antonia
Wilbur, Kenneth C.
Noguti, Valeria
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Journal of advertising : official publication of the American Academy of Advertising
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
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