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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Fernando, Angeline Gautami"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
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Fernando, Angeline Gautami
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Journal of advertising : official publication of the American Academy of Advertising
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If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
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