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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Halkias, Georgios"
~person:"Nilsson, Erik"
~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
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Halkias, Georgios
Nilsson, Erik
Dahlén, Micael
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
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2
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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