Long live creative media choice : the medium as a persistent brand cue
Micael Dahlén, Lars Friberg and Erik Nilsson
| Year of publication: |
2009
|
|---|---|
| Authors: | Dahlén, Micael ; Friberg, Lars ; Nilsson, Erik |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 2, p. 121-129
|
| Subject: | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003863813