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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Hwang, Yoori"
~person:"Kwak, Hyokjin"
~subject:"Ethnische Gruppe"
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Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Puzakova, Marina
;
Kwak, Hyokjin
;
Bellan, Monique
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011313250
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