Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Year of publication: |
2015
|
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Authors: | Puzakova, Marina ; Kwak, Hyokjin ; Bellan, Monique |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 3, p. 219-231
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Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Hispano-Amerikaner | Hispanics | Sprache | Language | Markenimage | Brand image | USA | United States |
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