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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising planning"
~subject:"B-to-B-Marketing"
~subject:"Black people"
~subject:"Cognition"
~subject:"Comparison"
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Advertising planning
B-to-B-Marketing
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Print advertising
14
Printwerbung
14
Advertising effects
10
Werbewirkung
10
USA
7
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Psychology of advertising
3
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1969-2002
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Dahlén, Micael
1
Kim, Dongwook
1
Martin, Brett A. S.
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Mishra, Sanjay
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Singh, Surendra N.
1
Stevenson, Thomas H.
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Törn, Fredrik
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Wang, Ze
1
Wentzel, Daniel
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
5
Journal of current issues and research in advertising : JCIRA
3
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Journal of business research : JBR
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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CIE discussion papers
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Die Stern-Bibliothek
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Discussion paper / Centre for Economic Policy Research
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Forum Kommunikation und Medien
1
Health marketing quarterly
1
Info: die Zeitschriften des Axel-Springer-Verlages
1
Instant success series
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing communications
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Journal of research in marketing and entrepreneurship : JRME
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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NET Institute Working Paper
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Open science publications of Access Marketing Management
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Reihe: Marketing, Handel und Management
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
The journal of current research in global business : JCRGB
1
The journal of industrial economics
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The journal of services marketing
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
ZEW discussion papers
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ECONIS (ZBW)
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1
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
2
Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.
;
Swayne, Linda E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
Saved in:
3
"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
Saved in:
4
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
Saved in:
5
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
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