"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Year of publication: |
2009
|
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Authors: | Wolburg, Joyce M. ; Venger, Olesya |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 4, p. 15-36
|
Subject: | Printwerbung | Print advertising | Alkoholisches Getränk | Alcoholic beverage | Vergleich | Comparison | Ukraine | USA | United States |
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