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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Innovationsmanagement"
~subject:"Strategisches Management"
~subject:"USA"
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Innovationsmanagement
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Journal of advertising : official publication of the American Academy of Advertising
International journal of technology management : IJTM
29
SpringerLink / Bücher
23
The international journal of human resource management
21
The journal of technology transfer
19
Journal of accounting and public policy
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Journal of sports economics
17
MSI reports : working paper series
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The journal of real estate research
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Gabler Edition Wissenschaft
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International journal of production research
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International journal of business innovation and research
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International journal of production economics
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Health care management science
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Journal of accounting research
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European accounting review
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Management information systems : mis quarterly
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Working paper / National Bureau of Economic Research, Inc.
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Human resource management journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of engineering and technology management : JET-M
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Journal of management information systems : JMIS
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Advances in accounting : a research annual
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Gabler research
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R & D management
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Springer eBook Collection / Business and Economics
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Gabler Research
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International journal of human resources development and management : IJHRDM
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Journal of business and psychology
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Public finance and management : PFM
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Springer eBook Collection
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Business ethics quarterly : the journal of the Society for Business Ethics
3
IMF economic review
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Innovative technologies for information resources management
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International journal of electronic marketing and retailing : IJEMR
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International journal of hospitality management
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International journal of selection and assessment
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Journal of information & knowledge management : JIKM
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Journal of management accounting research : JMAR
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Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra
;
Burton, Scot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
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2
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
3
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
Saved in:
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