African American consumers' evaluations of ethnically primed advertisements
Miguel A. Zúñiga (Morgan State University, Baltimore, Maryland, USA)
| Year of publication: |
January-March 2016
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|---|---|
| Authors: | Zúñiga, Miguel A. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 1, p. 94-101
|
| Subject: | Schwarze Menschen | Black people | Ethnische Gruppe | Ethnic group | Zielgruppe | Target group | Werbewirkung | Advertising effects | Empirische Methode | Empirical method | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2015.1083919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453879