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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type:"book"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
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Journal of advertising : official publication of the American Academy of Advertising
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Themed issue: methodology in advertising research
2017
Persistent link: https://www.econbiz.de/10011686454
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