Themed issue: methodology in advertising research
| Alternative title: | Methodology in advertising research |
|---|---|
| Year of publication: |
[2017]
|
| Publisher: |
Atlanta, Ga. : Acad. |
| Subject: | Werbung | Advertising | Wissenschaftliche Methode | Scientific method | Werbewirkung | Advertising effects | Methodologie | Methodology |
| Extent: | 225 Seiten Illustrationen |
|---|---|
| Series: | Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. volume 46, number 1 (January-March 2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 17 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011686454