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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Gould, Stephen J.
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Grabner-Kräuter, Sonja
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Gupta, Pola B.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
11
Psychology & marketing
7
Journal of Business Research
4
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal for global business advancement : JGBA
2
Journal of Consumer Research
2
Journal of business ethics : JOBE
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Best practices in international marketing
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Critical marketing : issues in contemporary marketing
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Handbook of qualitative research methods in marketing
1
Internet advertising : theory and research
1
Journal of Advertising Research
1
Journal of Economic Psychology
1
Journal of International Business Studies
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global marketing
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in consumer behavior
1
Marketing theory
1
Obesity, Business and Public Policy
1
Obesity, business and public policy
1
Research in consumer behavior
1
Social Influence, 8 (4), 251-267, DOI: 10.1080/15534510.2012.724572
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
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The service industries journal
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Web-based human resources : the technologies and trends that are transforming HR
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ARTICLES - Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes Toward This Emerging, International Promotional Medium
Gould, Stephen J.
;
Gupta, Pola B.
;
Grabner-Kräuter, Sonja
- In:
Journal of advertising : official publication of the …
29
(
2000
)
4
,
pp. 41-58
Persistent link: https://www.econbiz.de/10008120057
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2
Sexuality and Ethics in Advertising: A Research Agenda and Policy Guideline Perspective
Gould, Stephen J.
- In:
Journal of advertising : official publication of the …
23
(
1994
)
3
,
pp. 73-80
Persistent link: https://www.econbiz.de/10008129756
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