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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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An Analysis of Endorsement Effects in Affinity Marketing: The Case for Affinity Credit Cards
Woo, Ka-shing
;
Fock, Henry
;
Hui, Michael
- In:
Journal of advertising : official publication of the …
35
(
2006
)
3
,
pp. 103-114
Persistent link: https://www.econbiz.de/10008126550
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