An Analysis of Endorsement Effects in Affinity Marketing: The Case for Affinity Credit Cards
Year of publication: |
2006
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Authors: | Woo, Ka-shing ; Fock, Henry ; Hui, Michael |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 35.2006, 3, p. 103-114
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