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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Till, Brian D.
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
7
Psychology & marketing
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Journal of current issues and research in advertising : JCIRA
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1
Advertising creativity : the role of divergence versus meaningfulness
Lehnert, Kevin
;
Till, Brian
;
Ospina, José Miguel
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 274-285
Persistent link: https://www.econbiz.de/10010408861
Saved in:
2
Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.
;
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
Saved in:
3
Airport advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
Saved in:
4
RECALL AND PERSUASION
Till, Brian D.
;
Baack, Daniel W.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 47-58
Persistent link: https://www.econbiz.de/10008116213
Saved in:
5
ARTICLES - The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
Till, Brian D.
;
Busler, Michael
- In:
Journal of advertising : official publication of the …
29
(
2000
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008120073
Saved in:
6
Endorsers in Advertising: The Case of Negative Celebrity Information
Till, Brian D.
;
Shimp, Terence A.
- In:
Journal of advertising : official publication of the …
27
(
1998
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10008121817
Saved in:
7
The Persistence of Classically Conditioned Brand Attitudes
Grossman, Randi Priluck
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
27
(
1998
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10008121820
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