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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Journal of Consumer Marketing
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Journal of Services Marketing
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Journal of business ethics : JBE
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Reinvestigating the endorser by product matchup hypothesis in advertising
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 26-32
Persistent link: https://www.econbiz.de/10011453854
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2
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
3
Attributes versus benefits : the role of construal levels and appeal type on the persuasiveness of marketing messages
Hernandez, José Mauro da Costa
;
Wright, Scott A.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10011313248
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