The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Aparna Sundar; Frank R. Kardes; Scott A. Wright
| Year of publication: |
2015
|
|---|---|
| Authors: | Sundar, Aparna ; Kardes, Frank R. ; Wright, Scott A. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 4, p. 375-387
|
| Subject: | Gesundheitsmarketing | Health care marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Emotion | Werbepsychologie | Psychology of advertising |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410183