//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Methodenlehre"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Methodologie
2
Methodology
2
Werbewirkung
2
Werbung
2
Forschung
1
Research
1
Scientific method
1
Wissenschaftliche Methode
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
2
Author
All
Percy, Larry
1
Rossiter, John R.
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
NBER working paper series
52
International journal of selection and assessment
11
Working paper / National Bureau of Economic Research, Inc.
11
Edward Elgar E-Book Archive
9
SpringerLink / Bücher
9
Working paper
9
NBER Working Paper
7
Routledge INEM advances in economic methodology
7
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
6
Applied social research methods series
6
CESifo working papers
6
UTB
6
World economics : a journal of current economic analysis and policy
6
Advances in economic methodology
5
Discussion papers / CEPR
5
Economics as social theory
5
Routledge frontiers of political economy
5
Springer eBook Collection
5
Boston studies in the philosophy of science
4
Discussion paper / Tinbergen Institute
4
Econometric Institute research papers
4
Edward Elgar books
4
Elgaronline
4
Europäische Hochschulschriften / 5
4
IO : Management-Zeitschrift industrielle Organisation
4
Lehrbuch
4
Qualitative Sozialforschung
4
Soziologische Texte
4
Suhrkamp-Taschenbuch Wissenschaft
4
American economic journal : a journal of the American Economic Association
3
Beck'sche schwarze Reihe
3
Handbooks of research methods and applications
3
International series in operations research & management science
3
Journal of marketing theory and practice
3
Kooperative Vertragsmodelle und baubetriebliche Lösungsansätze - Ist Deutschland reif für Alternativen? : Beiträge zum Braunschweiger Baubetriebsseminar vom 22. Februar 2019
3
Routledge companions in business, management and accounting
3
Structural analysis in the social sciences
3
The international library of critical writings in economics
3
Working paper / Oxford Poverty & Human Development Initiative
3
A Wiley-Interscience publication
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Themed issue: methodology in advertising research
2017
Persistent link: https://www.econbiz.de/10011686454
Saved in:
2
Methodological guidelines for advertising research
Rossiter, John R.
;
Percy, Larry
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->